The Problem We Solved
Traditional financial education fails because it treats analysis like mathematics—all formulas and calculations with no context. Students memorize ratios but can't actually evaluate a company. They learn definitions but struggle with real-world application.
We discovered something fascinating during our research phase in 2024. When we observed successful analysts at work, they weren't calculating ratios mechanically. They were telling stories about companies, asking questions about business models, and thinking critically about competitive advantages.
"The best analysts aren't human calculators—they're business detectives who use numbers to uncover stories."
This insight completely changed our approach. Instead of starting with financial statements, we begin with business understanding. Students learn to see companies as living organizations with strategies, challenges, and opportunities. The numbers become tools for investigation rather than abstract concepts to memorize.